Thought Leadership

There is no one-size-fits-all solution to fundraising

Fundraising offers multiple options and a wide variety of ways in which you can make asks. Apply what makes sense to you at this time. Consider various scenarios with your team. Do you want to focus on high net worth donors who may have the capacity to continue to give, versus people who have been very generous, but now have more economic uncertainties to cope with? Do you want to focus on one-on-one engagement and asks, or have conversations in small groups where you put an ask in front of a group?

Santushi Kuruppu, October 2020